Introduction
At Bydo Trade we respect privacy and are committed to protecting your personal data. This notice applies to any online and mobile website, application and digital service (“Services”) of Bydo Trading LTD (“Bydo Trading”, “we”, “us” or “our”), as well as any information that we collect about you when you visit our online website- www.bydo.co.uk (regardless of where you visit it from).
It also describes your data protection rights, including a right to object to some of the processing, which Bydo Trading carries out (e.g. direct marketing). More information about your rights, and how to exercise them will be covered in the following sections.
Why do we collect your personal data
Bydo Trade collects information from our interactions with you and other customers as well as certain third parties to help achieve its goal of providing the highest quality products and services. When we need your personal data to provide the goods or services, if you fail to provide us with your data, we have to cancel the order you place, but we will inform you in advance if that is the case.
How do we collect your personal data
Personal data will be collected about you in connection with your interaction with us and use of our services including, but not limited to, when you purchase products, complete forms online, email or call us to give product feedback, and use other social media platforms to act any engagement relates to our products or services.
Information provided by yourself:
Personal identification information such as, name, gender and the date of birth.
Contact information such as, mobile or landline number email address;
Demographic information: such as, home address and delivery address;
Financial information: such as, credit/debit card account details;
Your purchase history;
Any online enquires submitted with your personal details.
Any email you sent to us and customer service call will be recorded.
Your marketing preferences, such as the preference you subscribe to our online product news or set up an online account.
Information we collect automatically
Information related to the browser, device or operating system you use to access our online website;
Your IP address, the website you came from, information on actions taken on our products including but not limited to pages viewed, dated and times of visits, time spent on each page, products viewed, clicked on, added to your basket and purchased;
Information we receive from third parties:
Sometimes we receive personal data about you from third parties when you engage with our Services through social media, or other non-Bydo Trade website or applications, those third party social media platforms will share personal data with us including, but not limited to:
The content you have viewed or interacted with;
About adverts within the content which you have been shown or clicked on;
Your IP address, registered beacons or GPS (geo location) signals you have received;
Publically available information; and
Non-personal information used to supplement existing information, such as demographics and affluence metrics (e.g. social-demographic groupings through matching postcodes).
The privacy notices for these sites and applications will contain more detail about this and how to change your privacy settings on those sites and applications.
How do we use your personal data
We will only use your personal data when the law allows us to. Mostly we will use your personal data in the following circumstances:
To response to the order you have placed or intend to place with us. It includes:
Processing your order, registration for our services, or entry to a competition;
Providing the products or services, to communicate with you about them or your account with us;
Communicating with you (including by email and SMS) and providing our customer services;
Verifying your identity; and
Sending you information about changes to our terms or policies.
To conduct our business and pursue our legitimate interests, in particular:
We will use your personal data to provide products and Services you have requested, and respond to any comments or complaints you may send us;
We monitor use of our products and services, and use your personal data to help us monitor, improve our websites;
We use your personal data to personalise our products and services for you;
To prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable law;
We use information you provide to investigate any complaints received from you or from others, about our website or our products or services;
We will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation);
To create a profile of your interests and preferences, and personalise content and advertising for you, so that you only receive content and marketing communications that are relevant to you;
Where you have purchased products from us, to send you marketing emails and texts, unless you have either: asked us not to; or, we have asked for your consent, in which case your consent will form the appropriate lawful basis for our data processing;
Where you give us your consent, we will use your personal data:
To send you newsletters and other promotional material about our products or services by email and text (for instance, this will include where you have signed up to receive our newsletters, or have provided us with your consent to receive marketing communications at the point of checkout or when setting up an account), and to use technologies to check if these have been received and opened to help make our communications relevant to you. Please note that in certain circumstances, we may be relying on our legitimate interests to send you marketing emails (see above);
To place cookies and use similar tracking technologies (as set out in the “Cookies” section and the information provided to you when those technologies are used);
To invite you to take part in market research (where consent is required); and
On other occasions where we ask you for consent, we will use the data for the purpose, which we explain at that time.
For purposes which are required by law:
In response to requests by government or law enforcement authorities conducting an investigation.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation. Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Who will we share this data with, where and when
We also may share your personal information with trusted external service providers who perform services on our behalf based on our instructions. For example, to: (i) conduct research and analytics; (ii) create content; (iii) provide customer support services; (iv) maintain databases (v) fulfil orders; (vi) handle payments; (vii) host Services; (viii) administer contests; (ix) with service providers that conduct or support marketing including service providers in the US and UK that send postal marketing on our behalf and (x) third party providers who may send you direct mail.
We do not authorize these service providers to use or to disclose the data except as necessary to perform services on our behalf or to comply with legal requirements. Examples of these service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, and provide web hosting, analytics, and marketing services.
Where permitted by law or as instructed by you, we may share your personal information with other third parties for those parties’ own purposes, such as to offer products or services that may interest you. For example, personal information is shared in connection with third party interactions.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Children’s Privacy
Our Services do not target and are not intended to attract children under the age of 18. We do not knowingly solicit personal data from children under the age of 18 or send them requests for personal information.
Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available in our retention policy, which you can request by contacting us.
In some circumstances you can ask us to delete your data: see Request erasure below for further information.
In some circumstances, we may anonymous your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
If you wish to exercise any of those rights (as further detailed in the Glossary table), please contact us.
No fee usually required
You will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated
Cookies
When you visit our website to gain some information relates to our products or services (commonly known as a “cookie” or similar technologies) on your device. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means that they cannot be used to track your movements around the web.
Cookies can be categorised in accordance with the categories found in the ICC UK Cookie guide as set out below:
a) strictly necessary cookies – these cookies are essential in order to enable you to move around a website and use its features and enable services you have specifically asked for. Consent is not generally required for these cookies;
b) performance cookies – these collect information about how visitors use a website, for example, by recording which pages users go to most often (usually on an anonymous basis);
c) functionality cookies – these cookies allow a website to remember the choices a user makes, such as a user name or language preference; and
d) targeting or advertising cookies – these collect information about a user’s browsing habits and are usually placed by advertising networks with the website operator’s permission.
Cookies can also be categorised in accordance with how long they are saved on your device. “Session cookies” are short-term cookies that are only saved on the computer’s memory for the duration of a user’s visit to the website, whereas “persistent cookies” remain saved in the computer’s memory for a set period of time, even after the browser session has ended.
How to manage & remove cookies
If you are browsing via a browser you can change your cookie preferences and withdraw your consent at any time using the Cookie Preferences Centre.
You can also prevent your browser from accepting new cookies, how to delete old cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.
If you are browsing our products or services via an application, then you can change your consent by following the relevant application’s directions. In addition, the operating system for your device provides instructions on how to prevent tailored advertising and how to reset your device’s advertising identifier.
Changes to this Privacy Notice
From time to time, we may update this notice. We will notify you about any upcoming material changes by either sending you an email to the email address you most recently provided to us. We encourage you to periodically check back and review this notice so that you know what personal data we collect, how we use it, and with whom we share it.